The Ravish Sitar.
Bill Ruppert has another video where he gets non-guitar sounds out of his guitar and some effects pedals. The sitar.
There is a bit of reverb and delay in there but this time it’s bit easier for Bill because it’s mainly based around one pedal the new EHX Ravish Sitar. I’ll give you three guesses what it’s made to emulate.
You can get the settings at EHX forum